
Craig Jefferies
CEO & Founder
Sanitair Australia’s CEO, Craig, brings extensive qualifications in HVAC and Engineering and is a proud member of AIRAH (Australian Institute of Refrigeration, Air Conditioning and Heating). He holds a Master’s Degree in Business from Southern Cross University, is a Fellow of the Australian Institute of Management, an Affiliate Member of the Australian Marketing Institute, and a Certified Master Coach with the International Coaching Council.
A multiple business award winner, Craig combines his vast business and coaching expertise with his formal education to guide both the day-to-day operations and strategic direction of Sanitair. Under his leadership, our talented team remains dedicated to delivering award-winning HVAC hygiene services and outstanding customer care.
With over 30 years of industry experience, Craig is passionate about improving indoor air quality and raising awareness of the dangers of microbiological contamination in HVAC systems—particularly in packaged split systems, a critical area often overlooked by the industry. He is personally involved in the education and training of every Sanitair technician, ensuring the highest standards across our network.
Juliana is at the helm of managing the daily administration and ensuring compliance within Sanitair. Certified by the Australian College of Environmental Studies as a qualified Mould Testing Technician, her expertise extends to a Graduate Diploma in Accounting, with ongoing studies toward a Masters in Professional Accounting (MPA). With over 30 years of comprehensive experience encompassing front office management, reception duties, bookkeeping, and customer service, Juliana brings a wealth of knowledge to the table. Her extensive background is particularly invaluable to new franchisees embarking on their entrepreneurial journey for the first time, offering guidance and support every step of the way.

Juliana Jefferies
Director

Shannon Stacey
Office Manager
Shannon brings more than 13 years of leadership experience in the Early Childhood Education and Care sector, including a successful tenure as Centre Director. In that role she managed large teams, ran the full day-to-day operations of a busy centres and supported families and children. Those years taught her exactly what it takes to keep a service running smoothly under pressure, skills that translate directly to the demands of a franchise head office.
Her background as a Disability Support Worker further strengthened her ability to work with people from diverse backgrounds and needs. That foundation of practical empathy and problem solving is especially valuable when supporting a network of franchisees who each face unique operational challenges.
At Sanitair, Shannon’s experience positions her to strengthen the entire network. She brings proven capability in team leadership, operational consistency and service delivery. Her focus is on creating clear, reliable head-office processes that make life easier for franchisees, clients and maintaining high standards across the group and ensuring every franchise receives practical, responsive support so the whole network can thrive.
Our dynamic Customer Service Officer, whose extensive background in fast-paced retail and hospitality environments directly elevates our franchise's operations and customer satisfaction. Currently studying a Bachelor of Business degree, Farrah brings over five years of proven expertise that aligns perfectly with our high-volume service demands, ensuring smoother workflows, enhanced team collaboration and superior customer experiences.
With communication, problem-solving and time management abilities—honed through leadership positions and a Human Resources major—she promotes stronger collaboration and rapid issue resolution. Dependable and enthusiastic, she delivers a meaningful boost to our nationwide operations.

Farrah Moore
Customer Service

Madison Johannssen
Customer Service
Madison has over 7 years working in the franchise industry, specialising in sales, customer service, policy development and booking administration. Her hands-on experience ensures seamless operations, compliance and tailored solutions that prioritise client success. We combine this deep franchising knowledge with a customer-first approach, delivering efficient service and fostering partnerships built on trust. Whether you need strategic guidance or operational support, our mission is to empower your Sanitair journey with professionalism, innovation and a commitment to excellence.

